What is a post-click landing page?

In the relationship between your website and your potential customer, the post-click landing page is your ultimatum. It says “Make a decision: convert, or get out.”

It is essential that your landing page is in line with all your marketing and advertising efforts for this business segment. If you are selling Apples – Your page better be ALL ABOUT APPLES and an effective sell. That is what we do.

STEPS TO A SUCCESSFUL CONVERSION

All Roads Lead To The Call To Action

1. TARGET

Search and Audience Targeting is built around your specific business goals. These are the people we want to turn into customers, and we go out and find them.

2. ENGAGE

We serve ads up to this target audience based on those customer profiles, keywords and audiences.

3. SELL

This is where we make our pitch. All our efforts are to drive them to a specific landing page, if we are promoting apples and the page only has a paragraph about apples and the rest is about oranges, we will get a very low response rate.

Anatomy of an effective landing page

A post-click landing page is a standalone web page that people reach after clicking a promotional link in an ad, a social media post, a search result, etc. It’s designed with one purpose in mind: to get its visitors to convert.

That conversion goal can be anything from starting a free trial of your software to simply subscribing to an email newsletter. To achieve that goal, your post-click landing page should leverage psychological principles, color theory, UX best practices and much more…

HEADLINE & HEADER

Next to your call-to-action, your headline is the most important part of your page.

The secret to writing a good headline is to make sure it conveys your unique selling proposition (USP) — the thing that sets your product or service apart from the others in your industry.

HEADINGS AND COPY

Our attention spans have shrunk to less than 8 seconds, so when we read online, we skim. Employ the use of numbered lists and bullet points to separate your copy into easily digestible chunks. Don’t make your prospect read more than two to three consecutive sentences of block text.

ENGAGING IMAGERY

As creatures capable of processing visuals up to 60,000 times faster than text, your visitors would much rather you show them how your product works than telling them in writing.

SOCIAL PROOF

Research has shown that 92% of people value recommendations from a peer, and 70% will trust a recommendation from someone they don’t even know.

UPSELL - CROSS SELL

If you product or service has mutliple options related to your core selling point, you can link to those supporting pages, its important to make these CTA’s short, clear and defined.

Easy Contact

When people have questions about your product or service they want answers fast, having instant chat windows even if automated, gives users a way to establish contact with you and creates a buy in for them as a potential customer.

CALL TO ACTION

This is the moment you’ve been waiting for. The searching for powerful synonyms to create compelling copy, all the headline testing and customer interviews have been done for one reason: to get your visitors to click that call-to-action button.

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